The inspirational moodboard

This is an exciting blog collaboration between an upcoming stylist - Magdalena Marciniak and a fashion print designer - Emma Harriet Wright.
We want to share what inspires us in the current fashion world as well as our own work to the admirers of the fashion world.
Enjoy and feel free to comment!

Friday 22 July 2011

Inside the Sass and Bide Australian HQ


Above is the entrance to the Sass and Bide design studio in Alexandria, Sydney. 

I recently returned after a two week placement with the company. Assisting in the graphics and website design department as well as working with the head designer on next seasons prints.

Out of all the locations I have worked in this was the hardest to find. Hidden at the back of an industrial site amongst other fashion and T.V studios with continental cafes squeezed in between the concrete buildings.

The atmosphere of the place was fantastic to be in. Friendly and efficient are the key words I would use. None of that pretentious disorganised chaos I have found in other European studios.

Below are some pictures I managed to take within the studio.



This sculpture was the original idea for one of their new prints as well as their current main webpage.


The image above was taken in their basement. A place were all their in store VM items are produced. As well as props I believe used in the fashion shows as well as for inspiration.


Above is the sign for the entrance to one the Sass and Bide stores in Victoria Mall, Sydney.


This was the interior. A lot of the VM for the stores is based on key sculptures that represent the mood/theme of the current collection.

For more information check out their website:



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